Rosé (Blackpink) becomes the first Kpop artist to sign with American record label Atlantic Records.
Early morning on September 27, Kpop idol Rosé of Blackpink announced that she has signed a contract with Atlantic Records.
The “Hard To Love” singer also hinted at upcoming plans: “I know you’ve all been waiting for this moment for a long time, but I hope you’re ready for what the next few months will bring!
I can’t wait for you to hear everything. So please be patient! Miss you all so much.”
Additionally, Rosé created a separate Instagram account named vampirehollie to update on new music projects.
Atlantic Records is a major American record label, home to many famous artists such as Charlie Puth, Cardi B, Ava Max, Bruno Mars, Coldplay, Ed Sheeran, Lizoo, Gayle…
Rosé’s collaboration with this record label is a move that shows that her comeback is coming very soon.
“Vampirehollie” is the name of the song that Rosé revealed on her birthday in February. The female idol sent a 20-second recording of the song to her Instagram fan chat channel. It is known that this is a song composed by herself.
Late last year, all four members of Blackpink did not renew their individual contracts with YG Entertainment. While Jennie, Lisa, and Jisoo each established their own companies, Rosé signed an exclusive contract with Teddy’s The Black Label in June this year.
After Lisa signed with RCA Records, Jennie recently announced a partnership with Columbia Records, Rosé is the third member of Blackpink to join a major American record label to develop her music career globally.
Rosé recently sang the soundtrack for Apple TV+’s “Pachinko 2.” She covered the song “Viva La Vida” by British band Coldplay, also an Atlantic Records artist.
The latest moves of the two Blackpink members , Rosé and Jennie, have left fans “restless” with excitement. While the “Australian rose” announced her new home, Jennie also released new photos, preparing to make a solo comeback.
On the morning of September 27, Kpop idol Rosé of Blackpink announced that she has signed a contract with Atlantic Records for her upcoming comeback as well as to develop her career in foreign markets.
Atlantic Records is a major American record label, home to many famous artists such as Charlie Puth, Cardi B, Ava Max, Bruno Mars, Coldplay, Ed Sheeran, Lizoo, Gayle… Rosé’s collaboration with this record label is a move that shows that her comeback is very close.
The “Hard To Love” singer also hinted at upcoming plans: “I know you’ve all been waiting for this moment for a long time, but I hope you’re ready for what’s coming in the next few months! I can’t wait for you to hear everything. So be patient! Miss you all so much.”
Additionally, Rosé created a separate Instagram account named vampirehollie to update on new music projects.
“Vampirehollie” is the name of the song that Rosé revealed on her birthday in February. The female idol sent a 20-second recording of the song to her Instagram fan chat channel. It is known that this is a song composed by herself.
Rosé recently sang the soundtrack for Apple TV’s “Pachinko 2.” She covered the song “Viva La Vida” by British band Coldplay, who are also artists under Atlantic Records.
Not to be outdone by Rosé, on the evening of September 26, Jennie’s official portal – a member of the group BLACKPINK – posted a series of images that resembled a puzzle game. Fans immediately joined in and put these photos together to create a complete photo.
The last image shows Jennie walking on the street. The number “1011” attracts attention, which is said to suggest that the female idol’s solo product release date is October 11. Previously, the BLACKPINK member also created a new trend with a promotion with the slogan “Calling all pretty girls”.
It is unclear whether this is the name of Jennie’s song or not, but the effect of this campaign was extremely successful and spread to audiences around the world, and Blackpink’s oldest member Jisoo was no exception. She left a “raise hand” emoji right under Jennie’s post to support her groupmate.
Many fans of female Kpop artists had the same idea and were quick to include their favorite celebrities in Jennie’s “pretty girls” appeal.
“Baby Monster picked up”, “Danielle picked up”, “MEOVV picked up”, “Karina picked up”, “Winter picked up”, “IVE picked up”… a series of trending posts went viral.
Not only do fans of Kpop artists try this trend, but fans of European and American actors, artists and many others also follow, with mentioned faces such as Dua Lipa, Ariana, Selena Gomez, Rihanna, Sabrina Carpenter, Billie Eilish, Olivia Rodrigo, Margot Robbie…
Jennie’s marketing team’s communication strategy has been praised. Many people believe that after leaving YG Entertainment, Jennie has been able to freely create and have more diverse promotional activities.
Jennie also announced a partnership with Columbia Records to promote as a solo artist. This made fans extremely excited and waiting for the new product with the KPop star’s personal color.
Late last year, all four members of Blackpink did not renew their individual contracts with YG Entertainment. While Jennie, Lisa , and Jisoo each established their own companies, Rosé signed an exclusive contract with Teddy’s The Black Label in June this year.
